But this isn’t a case of the proletariat overthrowing nobility-it’s the petulant new king stripping all titles, then demanding a tax to create a new gentry in his own image. Musk described verification as a system of “lords & peasants” in a recent tweet defending his new plan. (Craving validation from strangers.) And I’d rather drive a Tesla into a volcano than pay for verification. I always knew that liking the blue check was part of a larger personality defect, though. It makes me feel a bit special, like somebody somewhere had decided I mattered. I admit it: I like my little blue check, for silly reasons. The Blue Check Rapture will signal the end of an era even more than Musk’s first day in the Twitter office. It will be easier for scammers to scam: even if Twitter does have the staff on hand to thoroughly vet each potential verified account, anyone inclined toward fraud could submit legitimate-looking information and then, once verified, change their profile to dupe others. There’ll be more entrepreneurs, a rush of people selling stuff. To apply for a blue check mark, complete the following steps: Log into your account that you would like to have verified. But I suspect the people who buy verification won’t overlap too much with the people who currently have it. There’s bound to be some segment of Twitter users who do shell out for this expanded version of Twitter Blue it’s not like the platform will instantly become a ghost town once this change takes place. Some of us enjoyed sitting behind the velvet rope we also enjoyed insisting we were behind said rope for practical purposes. The rest of us, though? For the mid-tier posters, the mid-career journalists, the pundits, pedants, and podcasters-well, any argument that we have the blue check solely to avoid imposters sounds as unbelievable as a trend-chasing hypebeast insisting that he only bought a Supreme-branded fire log to keep warm in the winter. Full-fledged celebrities and multinational corporations clearly get verified to avoid the headache of hoaxes. Calling someone “blue check” meant they were smarmy, elitist, cornball, cringe. During the Trump era, “blue check” turned into a handy insult. VIP sections are the terrain of the vain and vapid, after all. Blue checks also assured a journalist’s followers that the story they shared was a real article from the paper and not a hoax. For journalists trying to get sources to talk or audience development teams trying to get eyes on a story, it makes sense to want a verified account it made you look like a person somebody had vetted. Early verified accounts include the US Centers for Disease Control and Prevention and Kim Kardashian. Verification was a way to keep prominent people and organizations, from celebrities to politicians to multinational corporations and government agencies, comfortable on the platform. (La Russa was peeved that somebody was pretending to be him and cracking jokes at his expense.) Louis Cardinals manager Tony La Russa, as a way to demonstrate it was committed to controlling impersonation attempts. In 2009, Twitter launched its blue checks in response to a lawsuit from St. Shifting to a pay-to-play model undermines the original point of verification.
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